Archive for the ‘Advertising’ Category
Nice spots
One of the things I most miss about Romania are those Unirea and Zaraza spots. Today I found them on Youtube and some other interesting spots.
Sprite zero – Frienship is overrated
I don’t know if this really made its way to the TV screen, but if it did they do have big coj… But then again, if La Caixa (lately known as LKXA) plays with its brand name, I guess Coca Cola Company can afford to play with anything. Nice, constructive spot in the Sprite line.
Perfectly done, brilliant spot. Toyota always has intelligent ideas for advertising and promoting their products. Yesterday I found out about the short contest: Yariscinexplora . A very good initiative, a nice help for the young students.
Nice and innocent Coca Cola spot. Hippy style, quite different from the controversial spot they released a while ago (commented spot).
My favourite campaign at the moment is the world wide campaign intended to promote Coca Cola light. We all know that guys would never go to a bar and ask for a Coca Cola light (not because they don’t want a Coca Cola light, but because it is associated with the idea of “woman on diet”, so it’s quite embarrasing for a man). As for the women, if you’re not embarrased to ask for Coca Cola light in a McDonalds, when eating a double Big Mac menu, then this commercial will only reassert your idea of “light”. The CocaCola Company wanted to increase the sales for Coca Cola light and convert it into a “recommended to anyone” product. As it didn’t work from the start they released Coca Cola Zero, a black bottle with white letters, perfect for man. I thought this would be the end, but they released this new impressing campaign. Here you have some of the spots:
I guess that is all for today. And the last one, my favourite:
Dorele, ne miscam si noi mai cu talent?